First Light: 100% Grass-fed NZ Wagyu Beef - 1st Sep 2020
First Light wagyu cattle
are fed 100% on a grass diet upon the lush pastures that they are free to roam, from the time they
are weaned from their mothers until their last day. Co-founder Jason Ross
strongly believes that cows do not belong in cages and “happy animals will produce the best
beef”.
People think that grass
fed wagyu must be cheaper than grain fed cattle however because grass fed wagyu
need an abundance of top quality grass, the price for such fertile land can be
20 times more than bare land which is used to built feedlots. The average
feedlot houses 330 cattle per acre. The average quality grass-fed finishing
farm houses 2 cattle per acre.
A highly prized wagyu
beef is traditionally grain-fed and for example in Japan the cattle are kept in
pens and remain rather immobile for their lives whereas in other countries the
cattle is typically kept in feedlots where they do move around but limited.
First Light proved the
concept wrong by practicing just the opposite and swept the gold medals for 2
consecutive years, 2018 and 2019 at the World Steak Challenge in London, and
the gold medal in the Steak of Origin competition in New Zealand. On top of
this, it is described as the “best beef in the world” by Forbes!
First Light has been
awarded internationally recognized Certified Humane accreditation, meeting stringent standards for
animal welfare practices, and the company appears on the ASPCA list of certified farms/products.
Huber’s brought in the
brand with the intention of giving our customers a healthier choice of
indulgence because we truly think it is the best tasting grass-fed beef.
WHY FIRST LIGHT?
- One of the best grass-fed beef in the world
- Wagyu cattle raised on
lush pastures, eating a 100% grass diet, with absolutely no grains, no animal
by-products, and no feedlots.
- The grass that the wagyu cattle feed on are finely
tuned by specialist grass farmers.
- Free of GMO, growth hormones
and antibiotics
- Low in
saturated fat
- Rich in Omega 3 and Vitamin A
