From meticulously crafted meats to sustainable practices and a revamped shopping experience, Huber's redefines excellence in culinary offerings.

Singapore's premier fine meats and gourmet products provider, Huber's Pte Ltd, has proudly received the prestigious Excellence Award - Singapore at the FMCG Asia Awards 2023. This esteemed recognition highlights Huber's commitment to delivering unparalleled quality and innovation in the fast-moving consumer goods (FMCG) sector.

The FMCG Asia Awards, known for acknowledging outstanding achievements and excellence in the industry, has recognised Huber's Pte Ltd for its continuous dedication to providing top-tier meat products and culinary experiences. This award is a testament to Huber's relentless pursuit of excellence, from its in-house crafted meats to its diverse range of curated food and beverage offerings. 

Huber’s Butchery is one of Singapore’s premium meat and sausage purveyors with a sheer assortment of meats, sausages, and cold cuts. 90% of the meat products are free from growth hormones and antibiotics, while the sausages are free from added MSG and fillers. Their commitment extends to crafting sauces, terrines, marinated meats and raw sausages on-site, and customised dry-aged meats, ensuring uncompromising quality.

They also have a collection of 500 types of wine, beer, and spirits, boasting the widest selection of cheeses, coupled with the import of fresh produce and groceries from Australia, France, and Artisanal producers. Renowned for their personalised service, their butchers expertly cut meats on the spot, providing tailored cooking advice. 

For an elevated store ambience, they added meat counters with a sophisticated colour palette featuring grey tones, metal, and wood elements, creating a modern farmhouse look and setting a stylish tone for the shopping experience. The comprehensive renovation extends beyond aesthetics to include a revamped bistro and toilets, ensuring a contemporary and inviting atmosphere.

Additionally, they enhanced the customer experience. They built a spacious playground with new play structures, offering a delightful space for kids whilst their parents relax. Moreover, they thoughtfully designed a garden with a waterfall to provide a serene setting for families to unwind.  

This recent refresh aligns with the Environmental, Social, and Governance (ESG) initiative. Notable features include installing two electric vehicle charging lots, solar panels, a recycling station, and a food digesting machine converting food waste into compost for on-site gardens. 

They also contribute to the locally sourced culinary experience by growing herbs and spices. Additionally, 24/7 refrigerated self-collection lockers cater to customer convenience, featuring chilled and frozen options based on product types. The commitment to sustainability is further emphasised by pursuing the Green Mark certification for the building upon completion of the ongoing renovation later this year.

To further push and kick-start sustainability on a global scale, Huber’s is proud to become the first butchery in the world to sell and serve cultivated meat. With the introduction of the latest version of GOOD Meat’s cultivated chicken, the family-owned and operated business is thrilled to add a new, locally produced offering to its display case and bistro menu. It serves as an alternative meat option that may have a lower environmental footprint and ethical treatment of animals compared to traditional meat production methods. 

“When we founded our butcher shop, we made it our mission to provide top quality and exceptional tasting meat products with the highest food safety standards at an affordable price. Partnering with GOOD Meat is in keeping with that vision and the realities of our ever-changing food system,” said Huber’s Butchery Managing Director Ryan Huber. “Cultivated meat could be one of the solutions to over-farming due to increased population size and density and an increase in animal protein consumption in many parts of the world,” added Executive Director Andre Huber. For the past year, Huber’s is honoured to have intrigued news journalists from Germany, Switzerland, Japan, China, Hungary, Italy, Netherlands, The US, The UK, and many more to come for tasting and covering news on the fascinating intersection of culinary innovation and sustainability.

In reaching out and garnering support from the local community, Huber’s is honoured to represent Singapore as part of a curated collection of local brands that proudly carry the exclusive “Made With Passion” brand mark on our products. “Made With Passion” is a national joint initiative by the Singapore Government to promote local brands and in recognition of the hard work and passion that goes behind building the brand name. This initiative serves to celebrate as well as motivate local brands to follow, grow, and live their passions.

Huber's Butchery has earned the Excellence Award - Singapore by making groundbreaking strides in the culinary world. Their actions, achievements, and widespread recognition showcase their genuine commitment to excellence, making them deserving of this prestigious award.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here.